Instagram Business Chat: A Complete Guide (2023)

Ruben Buijs

13 minutes ยท Written on Sep 15, 2023

With over a billion active users, Instagram has become a powerful platform for businesses to connect with their customers.

Discover how Boei's widget can help you effectively manage and engage with your Instagram chats, all in one centralized location.

Key Takeaways

  1. Instagram is not just a platform for sharing photos and videos; it can also be a powerful tool for businesses to engage with their customers.

  2. With the help of Boei, businesses can integrate an Instagram chat widget on their website and provide instant customer support.

  3. By offering real-time assistance through business chat on Instagram, companies can enhance their customer experience and build strong relationships.

  4. Integrating business chat on Instagram can boost conversions, increase sales, and improve overall customer satisfaction.

Table of contents

Why instagram business chat is essential

Instagram has rapidly emerged as a powerful platform for businesses, making it essential for companies to utilize its chat feature to connect with customers.

With over 1 billion active users worldwide, Instagram offers businesses an unprecedented opportunity to reach a vast audience and establish a strong online presence.

The benefits of using Instagram chat for business are numerous.

Firstly, it allows direct and personalized communication with customers, fostering a sense of connection and trust.

By engaging in real-time conversations, businesses can address customer inquiries, provide support, and build lasting relationships.

Additionally, Instagram chat enables businesses to enhance customer engagement through features like direct messaging, story replies, and comments.

This level of interaction not only boosts customer satisfaction but also increases the likelihood of conversions and repeat purchases.

Furthermore, Instagram chat can effectively drive sales by showcasing products or services, offering exclusive deals or promotions, and linking directly to the business's website or e-commerce store.

Overall, leveraging Instagram chat is a game-changer for businesses, enabling them to tap into a massive audience and elevate their customer engagement and sales efforts.

Set up instagram business chat: Instagram Business account


Setting up Instagram chat for your business is a great way to connect with your audience and provide excellent customer service.

To get started, you'll need to create a business account on Instagram.

This involves setting up a profile, choosing a username, and adding relevant information about your business.

Once your account is set up, you can activate the chat feature by following a few simple steps.

First, open the Instagram app and go to your profile.

Next, tap on the three lines in the top right corner and select "Settings".

Then, go to "Privacy" and scroll down to find "Messages".

Here, you can enable the chat feature by selecting "Allow Others to Message You".

Once the chat feature is activated, you can explore different chat options and integrations available for businesses.

Some popular options include using Boei, a website widget that enables customer chat on multiple channels, or integrating with other customer service platforms like Zendesk or Freshdesk.

These integrations can help you streamline your customer support process and provide a seamless chat experience for your customers.

Use instagram message features

Instagram chat features offer businesses a multitude of opportunities to connect and engage with customers.

Exploring these features allows businesses to tap into the platform's immense user base and increase brand visibility.

From direct messaging to group chats, Instagram provides a range of functionalities to foster meaningful conversations.

To effectively manage and organize conversations, businesses can utilize features such as message filtering, quick replies, and message threads.

These tools help streamline communication and ensure that no query goes unanswered.

Additionally, businesses can leverage the power of multimedia, including photos, videos, and gifs, to convey messages more effectively and create engaging content.

Emojis and stickers add a touch of personality and playfulness to conversations, further enhancing customer engagement.

By mastering Instagram chat features, businesses can establish a strong online presence and forge lasting connections with their audience.

To learn more about Instagram chat features, visit Instagram's official website or check out Wikipedia's page on Instagram.

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Best practices for engaging customers on instagram for business


When it comes to engaging customers on Instagram chat, understanding your target audience is key.

Take the time to research and analyze your followers to gain insights into their demographics, interests, and preferences.

Tailoring your messages to align with their needs and desires will help capture their attention and encourage active participation in the conversation.

Additionally, implementing strategies to initiate and maintain conversations is crucial.

Use eye-catching visuals, thought-provoking questions, and relevant hashtags to grab your audience's attention and encourage them to join the discussion.

Engaging in two-way communication is essential for building relationships and fostering customer loyalty.

Don't forget to respond promptly and professionally to customer inquiries.

Show your customers that you value their input and are committed to providing exceptional customer service.

Be sure to address their concerns or questions in a timely manner to maintain a positive brand image.

For more information on engaging customers through chat, check out resources like Wikipedia and Boei's website.

Driving sales and conversions through instagram dm

Incorporating Instagram chat into your sales funnel can be a game-changer for businesses looking to drive sales and conversions.

With over a billion monthly active users, Instagram provides a vast audience to tap into.

By leveraging the power of chat, you can not only generate leads but also nurture customer relationships, ultimately boosting your bottom line.

Using chat to generate leads and nurture customer relationships is an effective strategy that allows businesses to engage with potential customers in a more personalized and interactive manner.

By leveraging the messaging feature on Instagram, you can initiate conversations with your target audience, understand their needs, and provide tailored solutions.

This two-way communication not only helps in capturing leads but also builds trust and loyalty among customers, increasing the chances of conversions.

When promoting products and services through chat, it's important to strike a balance between being informative and not overly pushy.

Instagram chat provides an opportunity to showcase your offerings, highlight their unique features, and address any concerns or queries in real-time.

By sharing relevant links, such as product pages or informative articles, you can guide potential customers towards making a purchase decision.

Remember, building a genuine connection and offering value through chat can go a long way in driving sales and conversions.

To learn more about Instagram chat and its potential for driving business growth, check out Instagram's official website or explore resources on business chat on platforms like Wikipedia.

Measuring success and analyzing data for business messaging


When it comes to measuring the success of your business chat on Instagram, it's crucial to identify key metrics that can accurately track its effectiveness.

By tracking metrics such as engagement rates, conversion rates, and click-through rates, you can gain valuable insights into how well your chat is performing.

Engagement rates can be measured by analyzing the number of likes, comments, and shares your chat receives.

Conversion rates, on the other hand, can be tracked by monitoring the number of users who take a desired action, such as making a purchase or signing up for a newsletter.

To effectively measure these metrics, it's essential to integrate analytics tools like Google Analytics or Instagram Insights into your chat platform.

These tools can provide you with detailed data on user behavior and demographics, helping you understand your audience better.

By leveraging these data insights, you can then optimize your chat strategies to better engage and convert your Instagram audience.

For more information on analytics tools, check out Google Analytics and Instagram Insights.

Staying ahead of the insta chat game

Staying ahead of the Instagram chat game is crucial for businesses looking to engage with their audience effectively.

With Instagram constantly rolling out new updates and features, it's important to stay in the loop and utilize these tools to your advantage.

Regularly monitoring and adapting to your competitors' chat practices can provide valuable inspiration and insights into what works best for your industry.

Additionally, experimenting with new chat techniques allows you to continually improve your customer chat experience, ensuring that you are providing the best possible service.

By staying up-to-date, monitoring competitors, and embracing innovation, you can stay one step ahead in the ever-evolving world of Instagram chat.

To learn more about Instagram's latest updates and features, check out their official website here.

Types of instagram accounts: personal account vs business account

Instagram offers two primary types of accounts: Personal and Business. While both types allow you to post photos, videos, and Stories, the purpose and functionalities differ.

A Personal Account is great for individual use, allowing you to share moments of your life, follow friends, and interact on a more personal level.

However, if you're looking to market a brand or a business, a professional Account is the way to go. Not only does it offer you insights into your audience's behavior and engagement rates, but it also gives you the option to run ads and even set up a shopping feature. A Business Account positions you more professionally and gives you tools to effectively engage with your audience.

Instagram chat vs Meta business suite

Instagram Chat and Meta Business Suite serve different needs but can work in tandem for businesses. Instagram Chat is the platform's native messaging feature, enabling one-on-one or group conversations. It's more informal, quick, and great for immediate engagement.

On the other hand, Meta Business Suite (formerly known as Facebook Business Suite) is an all-encompassing dashboard for managing various aspects of your business presence across Instagram, Facebook, and Messenger.

This tool allows for more in-depth customer communication, analytics, and even ad management.

While Instagram Chat is good for quick replies and real-time interaction, Meta Business Suite offers a more comprehensive overview and management options for your business communications.


What is business chat on Instagram?

Business chat on Instagram refers to the feature that allows businesses to communicate with their customers through direct messages on the Instagram platform.

It enables businesses to engage with their audience, provide customer support, answer queries, and even facilitate sales transactions directly within the Instagram app.

How can I enable business chat on Instagram?

To enable business chat on Instagram, you first need to set up a business account on the platform.

Once your account is converted to a business account, you can access various business features, including the ability to receive and respond to direct messages from customers.

Simply navigate to your Instagram settings, select the "Business" option, and follow the prompts to complete the setup process.

Can I use business chat on Instagram for lead generation?

While business chat on Instagram is primarily designed for customer engagement and support, you can definitely leverage it for lead generation.

By actively responding to customer inquiries, providing valuable information, and building relationships with your audience, you can encourage potential customers to take further action, such as visiting your website, signing up for your newsletter, or making a purchase.

How can I effectively manage business chat conversations on Instagram?

To effectively manage business chat conversations on Instagram, it's important to be organized and responsive.

Regularly check your direct messages and promptly respond to customer inquiries.

Consider using automation tools or chat widgets like Boei to streamline the process and ensure no messages slip through the cracks.

Additionally, create templates for frequently asked questions to save time and maintain consistency in your responses.

Can I integrate business chat on Instagram with other customer support channels?

Unfortunately, Instagram's business chat feature does not currently offer direct integration with other customer support channels.

However, you can still manage your customer support efforts across multiple channels by using a platform like Boei.

Boei allows you to centralize customer chat from various channels, including Instagram, and respond to queries from a single dashboard, making it easier to streamline your customer support operations.

Are there any limitations to business chat on Instagram?

While business chat on Instagram is a powerful tool for customer engagement, there are some limitations to be aware of.

For instance, Instagram's API limits the number of direct messages that can be sent from a single account within a specific time period.

Additionally, certain features, such as automated messaging or chatbots, are not available directly within the Instagram app.

Nevertheless, by leveraging tools like Boei, you can overcome these limitations and enhance your business chat capabilities on Instagram.

How do I set up Instagram Business Chat and what features can I expect?

To use Instagram Business Chat, you'll first need to switch to a Business Account if you haven't already. This feature is not available on Personal Accounts. Head to your Instagram profile, tap on the settings icon, and select 'Switch to Business Account.' Once your account is converted, you can set up Instagram Business Chat via the Instagram inbox or even use Meta Business Suite Inbox for a more streamlined experience. Features you can expect include DM automation, the ability to create Instagram campaigns, and even sending ads directly from the app. This helps customers to reach you during business hoursโ€”or anytime they have inquiries, really!

Can I integrate Instagram Stories and Instagram Shop with my Business Chat?

Absolutely! Instagram Business Account features like Instagram Stories and Instagram Shop can be seamlessly integrated with your Business Chat. For example, if you post a new product on your Instagram Shop, you can direct Instagram users to message you via Direct Message for more details. This adds a personal touch and allows you to manage their Instagram shopping experience more effectively.

Is it possible to use a chatbot with Instagram Business Messaging?

Yes, using a chatbot is one of the advanced features available to Business Accounts. You can set up automated responses for common questions or frequently made inquiries on Instagram Business Chat. This helps manage your workflow better, enabling you to focus on other aspects of your business on the platform, like running Instagram ads or managing your Instagram followers. A chatbot can help you keep your Instagram Business Messaging both efficient and with a personal touch.

I'm new to using Instagram for business. Can you break down the key elements I should focus on for effective business use?

Sure! To get started, you'll first need to create an Instagram Business Account, which is pretty straightforward. Converting your current profile to a business account will give you access to features unavailable to private accounts, like analytics and Instagram Ads.

Once your Instagram Business Profile is set up, you can use the Instagram Direct feature for private messaging or even integrate an Instagram Chatbot to handle queries during business hours. Instagram introduced several business-specific features, such as the ability to connect your Instagram account to external services and to post directly from third-party apps. You can schedule Instagram posts, target Ads on Instagram, and so much more.

There are three types of Instagram accountsโ€”personal, business, and creator. For business use, the business account is what you'll need. You'll get features like analytics, the ability to connect with your customers via direct message on Instagram, and even a nifty 'Contact Us' button right on your profile.

But Instagram is not just for posts and stories. Business Chat is a messaging feature that you'll find incredibly useful for customer inquiries. You can also use Instagram for other business operationsโ€”say, showcasing new arrivals in your Instagram shop or sharing behind-the-scenes stories to give your brand a more personal touch. So, if you want to use Instagram to its full potential, this ultimate guide should serve as a useful intro. Keep an eye on our FAQs on Instagram for more tips and tricks!


In conclusion, integrating business chat on Instagram can be a game-changer for your company.

With Boei's widget, you can effortlessly connect with your website customers on this popular social media platform and provide real-time assistance.

Don't miss out on the opportunity to boost engagement, enhance customer satisfaction, and drive sales by adding business chat on Instagram with Boei.

Article by

Ruben Buijs

Ruben is the founder of Boei and leverages over a decade of consulting experience from Ernst & Young to optimize automated lead generation. Boei specializes in transforming website visitors into qualified leads. Outside of his professional pursuits, Ruben is passionate about crossfit and enjoys occasional gaming.

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