Get Manufacturing Leads: 8 Proven Lead Generation Tactics for 2023

Ruben Buijs

8 minutes ยท Written on October 9, 2023

Looking to improve your manufacturing lead generation in 2023? This guide provides eight effective tactics for increasing your flow of qualified leads. Stay ahead of the competition and ensure your production business continues to grow.

8 valuable ways to get manufacturing leads using specific manufacturing marketing

  1. Manufacturing website lead gen tool
  2. Power of SEO
  3. Social Media
  4. Webinars
  5. Facebook Groups
  6. Referrals and Affiliates
  7. Telemarketing
  8. Advertise your manufacturing business online

1. Manufacturing website lead gen tool: get free manufacturing leads from website visitors

Up next, we're focusing on driving more traffic to your website. First on the agenda is installing a lead generation tool. With this in place, you can expect a 20% increase in converting visitors to leads. How? By capturing essential info like email addresses and phone numbers, and even scheduling appointments directly on the site.

How it looks:

The ultimate goal is to make it as simple as possible for potential leads to make that first point of contact with you.

2. Power of SEO: Potential leads search for manufacturing companies

Search Engine Optimization (SEO) is vital for getting found online and can position you as an industry expert. Blogs, eBooks, and how-to guides can not only help with manufacturing lead generation but also boost your SEO efforts, helping potential leads find you when they search for production services.

Local SEO

Local SEO puts you ahead of the game by targeting customers in your specific area. When someone searches "manufacturing optimization in amsterdam" rather than just "manufacturing optimization", a well-optimized local listing ensures you're the top choice, increasing your chances of turning visibility into local leads and revenue. To kickstart your local SEO journey, check out this comprehensive guide from Ahrefs.

3. Social: Generate more leads for manufacturers through social media

Platforms like Facebook, Twitter, and Instagram are not just for socializing. These platforms offer free and paid advertising options specifically designed for lead generation. Share insightful posts and updates about your production service to engage potential customers.

Golden Tips

  1. Engage, Not Just Sell: Interact with your audience. Comment on their posts with valuable insights.
  2. Quality Over Quantity: Focus on creating high-quality content rather than spamming with frequent, low-value posts.
  3. Repurpose Content: Turn blog posts into mini-articles or infographics for social sharing. Re-use existing content after a few months.

4. Webinars: One of the best ways to get more manufacturing leads

Webinars can be a fantastic way to generate high-quality leads. Offer a free informative session on a hot topic in the manufacturing industry such as "Improving Efficiency in Manufacturing". This way you can attract interested factory managers and collect their contact details for follow-up.

Quick steps

  1. Platform: Choose a reliable webinar platform that aligns with your needs and budget. Platforms like Zoom or GoToWebinar are popular choices.
  2. Content: Decide on the topic that would interest factory managers. Prepare slides and any demonstrations that will provide value to your viewers.
  3. Promotion: Use your social media, email lists, and even your website to promote the webinar. Be sure to offer an easy registration process (can be just an email to you) and send reminders as the event date approaches.
  4. Follow-up: Call every person that attended the webinar to ask if they have any questions or want help from you.

5. Facebook groups: Modern way to get high quality leads

Being active in Facebook groups that focus on home improvement or local services can be a great lead generation tactic. You can answer queries, provide value, and subtly promote your production business to an engaged audience.

To find relevant Facebook groups where you can generate leads for manufacturers, start by using Facebookโ€™s search bar to look for key terms related to your industry like "manufacturing", "industrial", or "production". Filter the search results to only show 'Groups.' You can also check out the "Groups You Should Join" or "Suggested For You" sections for additional options.

6. Referrals and affiliates: Use existing manufacturing customers

Word of mouth remains a potent tool for lead generation. Create a referral program that rewards existing customers for bringing in new business. This not only gives you new leads but strengthens your relationship with current clients.

Pro Tips

  1. Collaborate with suppliers for mutual referrals.
  2. Offer a financial incentive for each referral.
  3. Use branded manufacturing vehicles as mobile billboards with a referral number.

7. Telemarketing: Generate exclusive manufacturing leads

Though seen as a bit traditional, telemarketing can still be effective, especially for B2B production lead generation. A well-scripted call can make all the difference in catching the interest of a potential client.

In your manufacturing telemarketing script, quickly address customer pain points by asking about their current system. A question like "Are you looking to improve your production efficiency?" works well. Use their answers to offer tailored solutions, aiming to build trust within the first few seconds.

Pay-per-click (PPC) advertising can be a fast way to drive leads. Platforms like Google Ads allow you to target specific demographics, ensuring that your ads are seen by people most likely to need your services.

Start testing where ads work

To figure out what ads work best for your manufacturing business, try different kinds. Use Google Ads to show up in searches, put your ads on Facebook to reach people there, get good reviews on Yelp to build trust, send out special deals through the mail, and even try ads in your local newspaper. Test and see which ones bring in the most customers.

Conclusion to get production leads and more commercial manufacturing sales

In short, you need good solar leads to grow in 2023.
Use your website to get quick leads and also use SEO and social media for more reach.
These tested ways can help you get more manufacturing leads and keep your business growing.


Why manufacturing lead generation is important for my manufacturing business?

Lead generation isn't just important for your manufacturing business; it's a game-changer. In a market full of competition, you need a constant stream of solid leads to keep the money rolling in. No leads means no business, period.

What is manufacturing lead generation?

manufacturing lead generation is the targeted marketing effort aimed at attracting potential customers who need heating, ventilation, and air conditioning services. It's the backbone of your manufacturing sales and involves various strategies for generating manufacturing leads, including online lead generation through manufacturing advertising. The goal is to capture high-quality leads who are actively searching for manufacturing services and convert them into customers.

How do I generate leads for my manufacturing business?

Generating leads for your manufacturing business can be achieved through a mix of strategies. These include manufacturing marketing campaigns, SEO, social media, and leveraging free manufacturing leads from your website. To get the best results, you might consider working with manufacturing lead generation companies specialized in the manufacturing industry. They can help you get more leads through targeted lead generation and marketing campaigns.

Where is the best place to get leads for manufacturers?

The best place to get manufacturing leads can vary based on your specific needs and budget. Online platforms, production lead generation sites, and even local manufacturing advertising are all good places to start. Many manufacturing companies find quality leads by focusing on local seo so that people search for manufacturing services in their area find them first. There are also platforms specifically designed to help manufacturing service providers acquire commercial manufacturing leads.

What is meant by lead generation?

Lead generation is the process of attracting and capturing potential customers for a business. It's a crucial part of any marketing strategy, not just in the manufacturing industry but across all sectors. Lead generation efforts aim to turn interested individuals into quality leads, usually by collecting some information like an email address or phone number. These leads are then nurtured through various marketing strategies, with the ultimate aim of converting them into paying customers.

Article by

Ruben Buijs

Ruben, the founder of Boei, leverages over a decade of consultancy experience at Ernst & Young to optimize lead generation. Boei specializes in converting website visitors into qualified leads. Outside of work, Ruben is passionate about crossfit and enjoys gaming occasionally.





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