What is Customer Service?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 1, 2023

2 minutes

Customer Experience

Customer service refers to the support and assistance provided to customers before, during, and after their interactions with a company or its products/services. It encompasses all the efforts made by a business to ensure customer satisfaction and enhance the overall customer experience.


  • A customer calls a helpline to inquire about a product's features and receives helpful and friendly assistance from the customer service representative.
  • A customer visits a retail store and the staff goes above and beyond to ensure they find the right product and have a positive shopping experience.
  • A customer contacts an online retailer through live chat for assistance with a return and is promptly provided with a solution and a hassle-free return process.


Effective customer service is crucial for businesses as it directly impacts customer satisfaction, loyalty, and retention. Here's why it is important:

  1. Customer satisfaction: Exceptional customer service ensures that customers' needs and expectations are met, leading to high satisfaction levels. Satisfied customers are more likely to become repeat customers and recommend the business to others.

  2. Customer loyalty: When customers receive outstanding service, they develop a sense of loyalty towards the brand. Loyal customers are more likely to continue purchasing from the company, even if competitors offer similar products or services.

  3. Brand reputation: Good customer service helps build a positive brand reputation. Word-of-mouth recommendations and positive online reviews generated by satisfied customers contribute to the overall reputation of the business.

  4. Competitive advantage: In today's competitive market, providing exceptional customer service can differentiate a business from its competitors. Customers are more likely to choose a company that offers superior customer support over one that lacks it.

How to Use Customer Service

To effectively use customer service, businesses should consider the following:

  1. Training: Provide comprehensive training to customer service representatives to ensure they possess the necessary knowledge and skills to assist customers effectively. This includes product knowledge, communication skills, and problem-solving abilities.

  2. Prompt response: Respond to customer inquiries and issues promptly. Timely resolution of problems demonstrates the company's commitment to customer satisfaction.

  3. Personalization: Tailor customer service interactions to meet individual customer needs. Treat each customer as a unique individual and provide personalized attention and assistance.

  4. Active listening: Practice active listening to understand customer concerns and requirements fully. Show empathy and demonstrate understanding to build rapport and trust with customers.

  5. Continuous improvement: Regularly evaluate and improve customer service processes and policies. Gather customer feedback to identify areas for enhancement and implement necessary changes.

Useful Tips for Customer Service

Here are some useful tips for delivering exceptional customer service:

  • Always greet customers with a friendly and welcoming attitude.
  • Use positive language and tone to create a pleasant customer experience.
  • Take ownership of customer issues and follow through until a satisfactory resolution is achieved.
  • Be proactive in anticipating and addressing customer needs before they arise.
  • Show appreciation and thank customers for their business and loyalty.
  • Continuously train and empower customer service representatives to handle various situations effectively.


Customer service refers to the assistance and support provided by a company to its customers before, during, and after a purchase.
Customer service is important because it helps build strong relationships with customers, enhances customer satisfaction, and drives repeat business.
Key skills for customer service include excellent communication, empathy, patience, problem-solving, and the ability to handle difficult situations.
Customer service focuses on individual interactions between a customer and a company, while customer experience encompasses all touchpoints a customer has with a company, including marketing, sales, and support.
To improve your customer service skills, you can practice active listening, be responsive and friendly, personalize interactions, and continuously seek feedback to learn and grow.
Self-service customer service allows customers to find information and resolve issues on their own using tools like FAQs, knowledge bases, and online forums.
You can measure customer service performance through customer satisfaction surveys, Net Promoter Score (NPS), customer feedback, and monitoring key performance indicators (KPIs) such as response time and resolution rate.
SLA stands for Service Level Agreement, which is a contract between a company and its customers that outlines the expected level of service, including response time, resolution time, and availability.
To handle an angry customer, remain calm, actively listen to their concerns, apologize for any issues, empathize with their situation, offer a solution or alternative, and follow up to ensure satisfaction.
Omnichannel customer service refers to providing a seamless and consistent customer experience across multiple channels, such as phone, email, chat, social media, and in-person.

Article by

Ruben Buijs

Ruben, the founder of Boei, leverages over a decade of consultancy experience at Ernst & Young to optimize lead generation. Boei specializes in converting website visitors into qualified leads. Outside of work, Ruben is passionate about crossfit and enjoys gaming occasionally.

Table of contents

  1. Examples
  2. Importance
  3. How to Use Customer Service
  4. Useful Tips for Customer Service
  5. Related Terms

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