Get Consulting Leads: 8 Proven Lead Generation Tactics for 2024

Ruben Buijs

8 minutes · Written on July 22, 2024

Looking to improve your consulting lead generation in 2024? This guide provides eight effective tactics for increasing your flow of qualified leads. Stay ahead of the competition and ensure your consultant business continues to grow.

8 valuable ways to get consulting leads using specific consulting marketing

  1. Consulting website lead gen tool
  2. Power of SEO
  3. Social Media
  4. Webinars
  5. Facebook Groups
  6. Referrals and Affiliates
  7. Telemarketing
  8. Advertise your consulting business online

1. Consulting website lead gen tool: get free consulting leads from website visitors

Up next, we're focusing on driving more traffic to your website. First on the agenda is installing a lead generation tool. With this in place, you can expect a 240% increase in converting visitors to leads. How? By capturing essential info like email addresses and phone numbers, and even scheduling appointments directly on the site.

How it looks:

The ultimate goal is to make it as simple as possible for potential leads to make that first point of contact with you.

2. Power of SEO: Potential leads search for consulting companies

Search Engine Optimization (SEO) is vital for getting found online and can position you as an industry expert. Blogs, eBooks, and how-to guides can not only help with consulting lead generation but also boost your SEO efforts, helping potential leads find you when they search for consultant services.

Example
Imagine this scenario: Acme Corp is struggling with business growth. Naturally, they turn to Google and search for "how to improve business strategy". To their delight, one of your well-crafted blog posts appears in the search results. The business owner, impressed by your insightful article, follows your advice and begins to trust your expertise in strategic advice. When the time comes to make a decision about a service or product, your consulting business will be at the forefront of their mind.

Local SEO

Local SEO puts you ahead of the game by targeting customers in your specific area. When someone searches "business consulting in amsterdam" rather than just "business consulting", a well-optimized local listing ensures you're the top choice, increasing your chances of turning visibility into local leads and revenue. To kickstart your local SEO journey, check out this comprehensive guide from Ahrefs.

3. Social: Generate more leads for consultants through social media

Platforms like Facebook, Twitter, and Instagram are not just for socializing. These platforms offer free and paid advertising options specifically designed for lead generation. Share insightful posts and updates about your consultant service to engage potential customers.

Golden Tips

  1. Engage, Not Just Sell: Interact with your audience. Comment on their posts with valuable insights.
  2. Quality Over Quantity: Focus on creating high-quality content rather than spamming with frequent, low-value posts.
  3. Repurpose Content: Turn blog posts into mini-articles or infographics for social sharing. Re-use existing content after a few months.

4. Webinars: One of the best ways to get more consulting leads

Webinars can be a fantastic way to generate high-quality leads. Offer a free informative session on a hot topic in the consulting industry such as "Maximizing Business Growth with Strategic Consulting". This way you can attract interested business owners and collect their contact details for follow-up.

Quick steps

  1. Platform: Choose a reliable webinar platform that aligns with your needs and budget. Platforms like Zoom or GoToWebinar are popular choices.
  2. Content: Decide on the topic that would interest business owners. Prepare slides and any demonstrations that will provide value to your viewers.
  3. Promotion: Use your social media, email lists, and even your website to promote the webinar. Be sure to offer an easy registration process (can be just an email to you) and send reminders as the event date approaches.
  4. Follow-up: Call every person that attended the webinar to ask if they have any questions or want help from you.

5. Facebook groups: Modern way to get high quality leads

Being active in Facebook groups that focus on home improvement or local services can be a great lead generation tactic. You can answer queries, provide value, and subtly promote your consultant business to an engaged audience.

To find relevant Facebook groups where you can generate leads for consultants, start by using Facebook’s search bar to look for key terms related to your industry like "consulting", "business advice", or "strategy". Filter the search results to only show 'Groups.' You can also check out the "Groups You Should Join" or "Suggested For You" sections for additional options.

6. Referrals and affiliates: Use existing consulting customers

Word of mouth remains a potent tool for lead generation. Create a referral program that rewards existing customers for bringing in new business. This not only gives you new leads but strengthens your relationship with current clients.

Pro Tips

  1. Connect with industry events and offer free workshops.
  2. Offer a financial incentive for each referral.
  3. Use branded consulting vehicles as mobile billboards with a referral number.

7. Telemarketing: Generate exclusive consulting leads

Though seen as a bit traditional, telemarketing can still be effective, especially for B2B consultant lead generation. A well-scripted call can make all the difference in catching the interest of a potential client.

In your consulting telemarketing script, quickly address customer pain points by asking about their current system. A question like "Are you happy with your current business growth?" works well. Use their answers to offer tailored solutions, aiming to build trust within the first few seconds.

Pay-per-click (PPC) advertising can be a fast way to drive leads. Platforms like Google Ads allow you to target specific demographics, ensuring that your ads are seen by people most likely to need your services.

Start testing where ads work

To figure out what ads work best for your consulting business, try different kinds. Use Google Ads to show up in searches, put your ads on Facebook to reach people there, get good reviews on Yelp to build trust, send out special deals through the mail, and even try ads in your local newspaper. Test and see which ones bring in the most customers.

Conclusion to get consultant leads and more commercial consulting sales

In short, you need good solar leads to grow in 2024.
Use your website to get quick leads and also use SEO and social media for more reach.
These tested ways can help you get more consulting leads and keep your business growing.

FAQ

Why consulting lead generation is important for my consulting business?

Lead generation isn't just important for your consulting business; it's a game-changer. In a market full of competition, you need a constant stream of solid leads to keep the money rolling in. No leads means no business, period.

What is consulting lead generation?

Consulting lead generation is the targeted marketing effort aimed at attracting potential customers who need business advice and strategic planning. It's the backbone of your consulting sales and involves various strategies for generating consulting leads, including online lead generation through consulting advertising. The goal is to capture high-quality leads who are actively searching for consulting services and convert them into customers.

How do I generate leads for my consulting business?

Generating leads for your consulting business can be achieved through a mix of strategies. These include consulting marketing campaigns, SEO, social media, and leveraging free consulting leads from your website. To get the best results, you might consider working with consulting lead generation companies specialized in the consulting industry. They can help you get more leads through targeted lead generation and marketing campaigns.

Where is the best place to get leads for consultants?

The best place to get consulting leads can vary based on your specific needs and budget. Online platforms, consultant lead generation sites, and even local consulting advertising are all good places to start. Many consulting companies find quality leads by focusing on local seo so that people search for consulting services in their area find them first. There are also platforms specifically designed to help consulting service providers acquire commercial consulting leads.

What is meant by lead generation?

Lead generation is the process of attracting and capturing potential customers for a business. It's a crucial part of any marketing strategy, not just in the consulting industry but across all sectors. Lead generation efforts aim to turn interested individuals into quality leads, usually by collecting some information like an email address or phone number. These leads are then nurtured through various marketing strategies, with the ultimate aim of converting them into paying customers.

Article by

Ruben Buijs

Ruben, the founder of Boei, leverages over a decade of consultancy experience at Ernst & Young to optimize lead generation. Boei specializes in converting website visitors into qualified leads. Outside of work, Ruben is passionate about crossfit and enjoys gaming occasionally.

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