What is Customer Support?

Ruben Buijs

Founder & Digital Consultant

Written on Aug 1, 2023

2 minutes

Customer Experience

Customer Support refers to the assistance and service provided to customers before, during, and after they purchase a product or service. It involves addressing customer inquiries, resolving issues, and providing guidance to ensure a positive and satisfactory customer experience.


  • A customer calls the helpline of an online retailer to inquire about the delivery status of their order.
  • A customer contacts a software company's support team for help with troubleshooting an issue they encountered while using the product.
  • A customer visits a physical store and seeks assistance from the staff to find a specific item.


Customer Support plays a crucial role in building and maintaining strong customer relationships. It demonstrates a company's commitment to its customers by offering assistance and resolving any concerns or problems they may have. Here are some key reasons why customer support is important:

  1. Customer Satisfaction: Effective customer support leads to higher customer satisfaction, as it shows that a company values its customers and is dedicated to resolving their issues promptly.

  2. Customer Retention: Providing excellent customer support helps retain existing customers, as satisfied customers are more likely to continue doing business with a company and become loyal advocates.

  3. Brand Reputation: Positive customer support experiences contribute to a company's reputation, encouraging potential customers to choose their products or services over competitors'.

  4. Opportunity for Improvement: By actively engaging with customers through support channels, businesses can gain valuable insights into areas that require improvement, leading to product enhancements and better customer experiences.

How to Use Customer Support

To make the most of customer support, consider the following steps:

  1. Accessible Channels: Ensure that your customers can easily reach out to your support team through various channels, such as phone, email, live chat, or social media platforms.

  2. Prompt Response: Aim to respond to customer inquiries and issues in a timely manner. Set realistic response time expectations and strive to exceed them whenever possible.

  3. Active Listening: Pay close attention to customer concerns and actively listen to understand their needs. Empathize with their situation and provide personalized solutions.

  4. Knowledge and Expertise: Equip your support team with extensive product knowledge and training to address customer queries accurately and confidently.

  5. Consistency: Maintain consistent service quality across all support channels to ensure a uniform customer experience.

Useful Tips for Customer Support

Here are some useful tips to enhance your customer support efforts:

  • Be Proactive: Anticipate potential customer issues and provide proactive solutions or information to prevent problems before they arise.

  • Document and Analyze: Keep track of customer interactions and gather feedback to identify recurring issues or areas that need improvement.

  • Empower Your Team: Encourage your support team to take ownership of customer issues and empower them to make decisions that prioritize customer satisfaction.

  • Continuous Improvement: Regularly review your support processes, gather customer feedback, and implement necessary improvements to enhance the overall customer support experience.

  • Customer Service
  • Help Desk
  • Technical Support
  • Live Chat
  • Self-Service
  • Knowledge Base
  • Service Level Agreement (SLA)
  • Escalation
  • Call Center
  • Customer Satisfaction Survey


Customer support refers to the assistance and guidance provided to customers before, during, and after their purchase or usage of a product or service.
Customer support is important because it helps customers resolve issues, get answers to their questions, and have a positive experience with a company. It builds trust and loyalty.
Different types of customer support include phone support, email support, live chat support, self-service support through knowledge bases or FAQs, and social media support.
Ideally, customer support should respond as quickly as possible. Response times vary depending on the channel used, but it's important to acknowledge and address customer inquiries in a timely manner.
Important skills for customer support representatives include excellent communication, empathy, problem-solving, patience, product knowledge, and the ability to handle difficult situations.
You can provide feedback about your customer support experience by filling out surveys, leaving reviews, contacting the company's customer support department directly, or using online feedback platforms.
A service level agreement (SLA) in customer support is a contract or agreement that defines the expected level of service a customer can expect, including response times, resolution times, and other performance metrics.
Technical support focuses specifically on resolving technical issues related to a product or service, while customer support encompasses a broader range of assistance, including general inquiries and non-technical problems.
You can improve your customer support skills by actively listening to customers, seeking feedback, continuously learning about the product or service you support, practicing empathy, and staying updated on industry best practices.
If you're not satisfied with the customer support received, you can escalate the issue to a supervisor or manager, request a second opinion, or reach out to the company's higher-level support channels.

Article by

Ruben Buijs

Ruben, the founder of Boei, leverages over a decade of consultancy experience at Ernst & Young to optimize lead generation. Boei specializes in converting website visitors into qualified leads. Outside of work, Ruben is passionate about crossfit and enjoys gaming occasionally.

Table of contents

  1. Examples
  2. Importance
  3. How to Use Customer Support
  4. Useful Tips for Customer Support
  5. Related Terms

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