Widget Metrics
Understand how visitors interact with your website widget: how many open it, which contact options they click, and which pages drive the most engagement.
How to get there: Click Insights in the left menu, select Website widget, then scroll to the Widget activity section.
Widget opens
How many times visitors opened the widget launcher on your site. Each unique visitor is counted once per day per widget.
Contact option clicks
How many times visitors clicked a contact channel inside the widget (WhatsApp, email, phone, etc.). Chatbot opens are tracked separately and do not count as contact option clicks.
Click-through rate
Contact option clicks divided by widget opens. A higher rate means your widget options are relevant to visitors.
Channel breakdown
Shows which channels visitors actually click: WhatsApp, email, phone, and others. Use this to spot which channels visitors prefer and remove ones nobody uses.
Country breakdown
Shows where your widget visitors are located, based on their IP address.
Device breakdown
Shows how many visitors use desktop versus mobile devices.
Page breakdown
Shows which pages on your website get the most widget engagement.
Filtering by widget
Use the widget selector in the header to view metrics for a specific widget. When a specific widget is selected, only widget activity is shown. Select "All widgets" to see the full page with the funnel and page attribution table.