Managing Deals
Create, edit, and move deals through your sales pipeline.
How to get there: Go to CRM → Deals in the left menu → click New Deal or click on an existing deal.
Creating Deals
From the New Deal Button
- Click New Deal in the deals page header
- Fill in the deal form:
- Name (required) - Deal title
- Email - Contact email
- Phone - Contact phone
- Company - Company name
- Business - Choose the business for this deal. With one available business, it is selected for you.
- Value - Expected deal value
- Notes - Additional information
- Automation - Use the pipeline default, choose another flow or choose No automation for personal follow-up
- Click Save
From a Stage Column
Create a deal directly in a specific stage:
- Click the + in any stage column
- Fill in deal details
- The deal is created in that stage
From a Row
If you use rows/swimlanes:
- Click + in a specific row and stage
- The deal is created in both that stage and row
From Inbox or Contact
You can also create deals from:
- Inbox Actions - Create deal from a message
- Contact Details - Create deal for a contact
These entry points use the linked contact’s or conversation’s business. To choose a different business before creating a deal, use the form on the Deals page.
Editing Deals
- Click on any deal card
- The deal detail page opens
- Update any field inline (values save on blur)
Editable Fields
- Deal name
- Contact information (email, phone, company)
- Deal value
- Business (when more than one business is available)
- Automation (click its current value to change it)
- Notes
- Assigned team member
- Follow-up date
Extra Details From Connected Tools
If another system pushes deals into Boei (a booking platform, your own back office, an automation tool), it can attach extra details to each deal, such as a service type, a booking date, or a country. These show as small labels under Details on the deal page. They are set by the connected tool, so you cannot edit them in Boei. See the REST API if you want to set these up.
Outcome Tabs (Open / Won / Lost / Abandoned)
The tabs at the top of the Deals page split your board by outcome:
- Open - Active deals in the pipeline (default view)
- Won - Closed-won deals, with a running currency-grouped total
- Lost - Closed-lost deals
- Abandoned - Deals you marked abandoned
- All - Everything including archived
Closed tabs (Won / Lost / Abandoned) show a flat table instead of pipeline columns because the stage no longer matters once a deal is closed. Each row has a small reopen button (↺) that clears the outcome and moves the deal back to Open.
You can deep-link directly to a tab: /deals?tab=won, /deals?tab=lost, /deals?tab=abandoned, or /deals?tab=all. The base /deals URL always opens the Open tab.
Activities
Every deal has an activity timeline (tasks, calls, meetings, emails, deadlines, and system events like sent follow-ups). Add an activity from the deal detail page using the chip strip:
- Task - Generic to-do
- Call - Inbound or outbound phone call
- Meeting - Scheduled meeting
- Email - Manual email log
- Lunch - Meal / coffee
- Deadline - Hard date
- AI follow-up - Schedules the AI-drafted next-touch (see below)
Each activity can have a title, description, and optional due date. Completing an activity keeps it in the timeline for history.
Reading Activity Messages
Long activity descriptions show a short preview. Click Show more to read the full message and Show less to collapse it. Imported Gmail messages include a source link when Boei can recognize the import header. The original saved message stays unchanged.
Paste Activities (JSON)
If you're migrating from another CRM and want to bring per-deal notes across, open the deal, click the ··· overflow menu, and choose Paste activities (JSON). Paste a JSON array of activities:
[
{ "type": "meeting", "title": "Discovery call", "description": "..." },
{ "type": "task", "title": "Send proposal" }
]
Each item needs type and title; description is optional. Due dates are ignored on paste (add them manually if needed). Maximum 100 activities per paste.
Follow-up Tracking
Set reminders to follow up on deals:
- Open the deal
- Set a follow-up date and time using the date picker, or use the quick buttons (+1d, +3d, +5d, +7d) to schedule relative to today
- Save
The AI follow-up (the automatic scheduled next-touch) is stored as a single "AI follow-up" activity on the deal. There's only ever one open AI follow-up per deal, so re-scheduling replaces the previous one. Setting the date to empty cancels it.
Follow-up Indicators
Deal cards show follow-up status:
- Red - Overdue (past the date)
- Orange - Soon (within a day or two)
- Date shown - Future follow-up scheduled
AI Follow-up Draft
Generate a personalized follow-up message using AI:
- Open the deal
- Click AI follow-up at the top of the deal page
- AI drafts a message based on the deal context, contact information, and conversation history
- Review the draft, then choose an action:
- Send now - Send immediately through the resolved email channel
- Schedule… - Pick a future date; the draft is queued and sent then
- Copy - Copy the draft to your clipboard
- Regenerate - Draft a new version
The channel is resolved from the deal's business. If no email channel is configured, an amber warning appears under the draft explaining Send and Schedule are disabled.
Bulk Follow-ups
If you have multiple overdue deals, you can generate and send follow-ups in bulk. See Bulk Follow-ups for details.
Moving Deals Between Stages
Drag and Drop
The easiest way to update deal progress:
- Click and hold a deal card
- Drag it to another stage column
- Release to drop
- The deal's stage is updated
Via Edit Modal
- Open the deal
- Change the stage field
- Save
Moving Deals Between Rows
If you use rows/swimlanes:
- Drag a deal card
- Drop it in a different row
- You can also move between rows and stages at once
Moving Deals Between Businesses
A deal can belong to a business, or have no business. Use the Business field when creating a deal from the Deals page. If only one business is available, it is selected for you. If you select a contact that already has a business and have not chosen another business, the form selects the contact's business. If you switch contacts, the suggested business follows the new contact. If you remove the contact, the suggestion returns to the form's default. A business you have chosen yourself stays selected.
For a contact with a business, the create form does not offer No business, because new deals inherit the contact's business when no other business is provided. For a new contact or one without a business, you can leave the deal under No business.
To change an existing deal:
- Open the deal
- Click its Business value under Details
- Choose another business, or No business
The change saves when you select a value. Only this deal moves. The contact and its other deals keep their business. The Business field on the detail page appears when you have more than one business. Available business choices also depend on your access to sites.
Deleting Deals
- Open the deal
- Click the ··· overflow menu
- Choose Delete deal and confirm
Note: Deleted deals cannot be recovered. Use Archive in the same menu if you want to hide a deal without losing it.
User/Client Filter
If you have subaccounts:
- Use the dropdown in the header
- Filter to see:
- All clients' deals
- Specific client's deals
- Only your deals
Related
- Deals Overview - Pipeline basics
- Customizing Stages - Configure stages
- Rows & Swimlanes - Organize in rows
- Bulk Follow-ups - Send follow-ups in bulk
- Follow-up Settings - Per-website cadence, send time, and AI instructions
Automatic steps and activity
See Automations for Deals to set up a flow or stop future emails. Use AI Activities to review automatic actions across your deals.