Display Actions

Control where your widget appears and how it grabs attention. Hide it on specific pages, show different attention grabbers per page, or auto-open the widget after a delay.

How to get there: Go to Widgets in the left menu → click your widget → Display & Actions tab.

Choose where your widget appears:

All pages (default) — Widget shows on every page where it's installed
Specific pages — Widget only shows on pages that match your page rules (see below)

Page Rules

Page rules let you control widget behavior on specific pages. The two most common uses: hiding the widget on checkout, or showing a different attention grabber on your pricing page.

Creating a Page Rule

Go to the Display & Actions tab
Scroll to Page-Specific Settings
Click Add Page Rule
Enter a URL path (e.g., /checkout)
Choose a match type
Choose an action: Hide or Customize

URL Match Types

Match Type	Pattern	Matches	Doesn't Match
Exact	`/pricing`	`/pricing`	`/pricing/annual`, `/new-pricing`
Starts with	`/pricing`	`/pricing`, `/pricing/annual`	`/new-pricing`
Contains	`pricing`	`/pricing`, `/new-pricing`, `/blog/pricing-guide`	`/price`
Ends with	`checkout`	`/checkout`, `/eu-checkout`	`/checkout/success`

Tip: Use Exact or Starts with for precision. Contains is broad and may match pages you don't intend.

Traffic Source Matching (UTM and Referrer)

Page rules can also match on the visitor's traffic source, so you can show a different widget (or a different CTA) to people coming from Google Ads, a specific newsletter, or a referring site.

In the page rule, expand Optional: only match certain traffic sources to set any of:

UTM source (e.g. google, newsletter)
UTM medium (e.g. cpc, email)
UTM campaign (e.g. spring-sale)
Referrer contains (e.g. facebook.com, google.com)

All filled-in fields must match (AND, not OR). Empty fields are ignored. UTM matches are exact; referrer is a "contains" check.

Example: Google Ads spring sale landing

Path: /pricing, match type: Starts with
UTM source: google
UTM medium: cpc
UTM campaign: spring-sale
Action: Customize, add a CTA "Welcome from Google! Apply code SPRING20"

Example: Welcome traffic from a specific partner site

Path: / (or leave blank to match anywhere)
Referrer contains: partnerblog.com
Action: Customize, add a CTA "Saw us on Partner Blog? Let's talk."

Actions

Hide — Completely hides the widget on matching pages
Customize — Shows the widget but with different attention grabbers (configured per rule)

Common Page Rules

Hide on checkout:

Path: /checkout
Match type: Starts with
Action: Hide

Hide on thank you page:

Path: /thank-you
Match type: Exact
Action: Hide

Sales-focused grabber on pricing:

Path: /pricing
Match type: Starts with
Action: Customize — add a CTA like "Questions about pricing? Let's talk!"

Attention Grabbers

Attention grabbers draw visitors to your widget. Configure them as defaults (all pages) or per page rule.

Trigger Types

Every grabber (CTA, glow, badge, auto-open) supports four trigger types. Pick the one that fits the moment you want to engage.

Trigger	When it fires	Best for
Time	After N seconds on the page	Welcome messages, general engagement
Scroll	After the visitor scrolls past N% of the page	Engaged readers on long pages, blog posts
Exit intent	When a desktop visitor moves their mouse toward the tab/close button	Last-chance offers, recovering abandoning visitors
Inactivity	After N seconds of no scrolling or clicking	Polite helper that only triggers if the visitor is stuck

Exit intent and inactivity are desktop-only. On mobile they fall back to time-based (or you can disable grabbers on mobile entirely).

Call-to-Action (CTA)

A text bubble that appears just above your widget button.

Message (supports markdown, max 350 characters)
Trigger type (time / scroll / exit intent / inactivity, see above)
Auto-close after (seconds, 0 = stays visible). With two bubbles the countdown starts once the second one has appeared, so both stay on screen for the time you set.
Effect (none, streaming, typing, fade, slide, or pop)
Show close button
Only for new visitors

Leave a blank line in the message and Boei shows it as two bubbles stacked on
top of each other, the second one appearing a moment after the first, the way
you would send two short messages instead of one long one. A single line break
stays inside the same bubble.

Glow Effect

A glowing animation around your widget button.

Trigger type (time / scroll / exit intent / inactivity)
Duration (how long the glow lasts)
Intensity (light, medium, strong)
Color (custom color or your brand color)

Badge (Notification)

A notification count badge on your widget button (like an unread message count).

Trigger type (time / scroll / exit intent / inactivity)
Badge count (1-9)

Automatically opens the widget without the visitor clicking it.

Trigger type (time / scroll / exit intent / inactivity)
Only for new visitors
Skip on internal navigation (don't re-open on every page change within your site)

Mobile Settings

You can disable all attention grabbers on mobile devices — either globally (for default grabbers) or per page rule. This is useful because attention grabbers can feel intrusive on smaller screens.

A few recent refinements to how the widget feels in use:

Quick prompts render cleanly under the chat instead of stacking above the input
Product cards flow as a horizontal carousel, so multiple items don't push the conversation off-screen
Popup navigation is preserved on nested-iframe hosts like Google Sites, Notion, and Softr, where a same-tab redirect would otherwise be invisible
The last user message stays visible in view after sending, so visitors don't lose their place
Streaming replies no longer auto-chase the scroll position, so users can read earlier text while the answer keeps generating

Tips

Start simple: hide on checkout and add a CTA on your homepage
Test your page rules by visiting the pages on your live site
Use "only for new visitors" to avoid annoying returning visitors
Combine with Business Hours for time-based behavior
For swapping entire widgets based on device, country, or language, use Conditions instead