Partner pricing

Boei has two partner options. You can use the same partner dashboard for both, but a reseller client does not also earn affiliate commission.

Affiliate

The customer pays Boei directly. Eligible referrals earn 30% commission for the first 12 months from the customer's first paid subscription. A client who accepts management within 14 days of signup, has no previous referrer or partner connection, and connects to an agency with an active affiliate role qualifies automatically. Prior payment is allowed and eligible payments within the first 14 days also count. Other existing accounts need approval.

Your referral link is under Partners → Settings → Affiliate links. See Referrals and payouts.

Reseller

Approved agencies pay for each client's regular plan and regular subscription add-ons with a 20% discount. The discount applies to the actual regular monthly or annual price. The agency invoices the client and provides first-line support.

There is no reseller discount on separate AI-credit top-ups, services or Custom Whitelabel. Each client has their own plan, limits and credits. New reseller plans do not share capacity across accounts.

If Boei has enabled Partners → Billing for your agency, choose and pay for plans there. You receive one agency invoice, with a client breakdown in Boei. See Manage agency billing.

For existing agencies without the Billing tab, Boei continues to arrange plan changes and billing. Use Choose paid plan for a trial or Change plan for a paid client. A request does not automatically charge a card or send an invoice.

Widget Only remains available under existing agency arrangements handled by Boei. The package costs €123.75 per year before the 20% reseller discount, or €99 per year after discount, excluding VAT. It includes removal of Boei branding, one test chatbot, 250 one-time AI credits and 1,000 training pages per account. These credits do not renew each month. Multiple websites or widgets in that account share this test allowance. Choose an AI plan for a monthly credit allowance.

Branding

Without Custom Whitelabel, normal branding rules apply to each client plan. Remove Boei branding is a client add-on where needed.

Custom Whitelabel costs €99 per month excluding VAT per agency environment. It covers your dashboard branding, domain, SMTP and widget branding across subaccounts, including removal of Boei branding. Client subscriptions are separate. It covers Starter and trial clients too, without a separate branding-removal add-on. Domain and SMTP setup are handled on request.

Existing agreements

Existing invoices, payment arrangements and shared agency capacity remain in place until Boei maps a client to a new package. Contact Boei if your account has a different historical agreement.

Existing shared bundles

Existing agency and lifetime-deal bundles can continue as a Shared agency plan. The agency and the clients assigned to that bundle share the purchased capacity. An individual client package has separate capacity. Boei manages these assignments; changing them does not automatically change billing. New sales use individual client plans.